机读格式显示(MARC)

• 000 00847cam a2200289 a 4500

• 001 0000353917

• 003 CAL

• 005 20190927142200.0

• 008 990723s1998 enka b 001 0 eng

• 010 __ |a 98003083

• 020 __ |a 0471970239 (paper)

• 040 __ |a DLC |c DLC |d DLC

• 041 0_ |a eng

• 090 __ |a F713.5/E23

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 021999636531

• 100 1_ |a Rohner, Kurt, |d 1954-

• 240 10 |a Cyber-Marketing. |l English

• 245 10 |a Marketing in the cyber age : |b the why, the what, and the how / |c Kurt Rohner.

• 260 __ |a Chichester, [England] ; |a New York : |b J. Wiley, |c c1998.

• 300 __ |a xv, 223 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Telemarketing.

• 650 _0 |a Database marketing.

• 650 _0 |a Internet marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a NKL