机读格式显示(MARC)

• 000 00825cam a2200277 a 4500

• 001 0000378770

• 003 CAL

• 005 20191127091100.0

• 008 920428s1992 ilua 000 0 eng d

• 020 __ |a 0962141526 (pbk.)

• 020 __ |a 0962141593

• 040 __ |a FNN |c FNN

• 090 __ |a F713.5/E227

• 093 __ |a F713.5 |2 4

• 095 __ |a 4910.13 |2 6

• 099 __ |a CAL 022006034909

• 100 0_ |a Fortini-Campbell, Lisa.

• 245 10 |a Hitting the sweet spot : |b how consumer insights can inspire better marketing and advertising / |c by Lisa Fortini-Campbell.

• 246 12 |a Consumer insight workbook

• 250 __ |a 1st ed.

• 260 __ |a Chicago, ILL : |b The Copy Workshop, |c c1992.

• 300 __ |a vii, 246 p. : |b ill. ; |c 24 cm.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Motivation research (Marketing)

• 920 __ |a 222016 |z 1

• 998 __ |a RUC