机读格式显示(MARC)

• 000 00953cam a2200301 a 4500

• 001 0000373631

• 003 CAL

• 005 20190926101500.0

• 008 040310s2004 enka b 001 0 eng

• 010 __ |a 2004005769

• 020 __ |a 0749441089

• 040 __ |a DLC |c DLC

• 050 00 |a P96.E25 |b T86 2004

• 082 00 |a 338.4/730223 |2 22

• 090 __ |a G206.3/E7

• 093 __ |a G206.3 |2 4

• 094 __ |a 37.103 |2 3

• 099 __ |a CAL 022005039705

• 100 1_ |a Tungate, Mark, |d 1967-

• 245 10 |a Media monoliths : |b how great media brands thrive and survive / |c Mark Tungate.

• 260 __ |a London ; |a Sterling, VA : |b Kogan Page, |c 2004.

• 300 __ |a viii, 261 p. : |b ill. (some col.) ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. [250]-251) and index.

• 650 _0 |a Mass media |x Economic aspects.

• 650 _0 |a Brand name products.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0416/2004005769.html

• 920 __ |a 222016 |z 1

• 998 __ |a WUL