机读格式显示(MARC)

• 000 01074cam a2200349 a 4500

• 001 0000374150

• 003 CAL

• 005 20190930091100.0

• 008 030220s2002 mnu b 001 0 eng d

• 010 __ |a 2002091275

• 020 __ |a 0970560516

• 035 __ |a (OCoLC)ocm50567172

• 040 __ |a NGR |c NGR |d DLC

• 042 __ |a lccopycat

• 050 00 |a HF5415.127 |b .M668 2002

• 082 00 |a 658.8/02 |2 21

• 090 __ |a F713.54/E1

• 093 __ |a F713.54 |2 5

• 099 __ |a CAL 022013066127

• 100 1_ |a Morgan, Carol M.

• 245 10 |a Marketing to the mindset of boomers and their elders / |c Carol M. Morgan and Doran J. Levy.

• 260 __ |a Saint Paul, MN : |b Attitudebase, |c c2002.

• 300 __ |a ix, 383 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Market segmentation |z United States

• 650 _0 |a Older consumers |z United States

• 650 _0 |a Consumer behavior |z United States

• 650 _0 |a Baby boom generation |z United States

• 650 _0 |a Marketing |z United States |x Management

• 700 1_ |a Levy, Doran J.

• 920 __ |a 222016 |z 1

• 998 __ |a PUL