机读格式显示(MARC)

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• 001 0000212826

• 003 CAL

• 005 20101221151800.0

• 008 000628r19981996cc a b 001 0 eng d

• 020 __ |a 7810443216

• 040 __ |a ZSU |c ZSU |d SCT

• 090 __ |a C912.3/E3

• 093 __ |a C912.3 |2 4

• 099 __ |a CAL 022000379130 |a CAL 022010092231

• 100 1_ |a Newsom, Doug.

• 245 10 |a This is PR : |b the realities of public relations / |c Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg = 公共关系精要 / 道·纽森, 朱迪·范斯里克·杜克, 迪恩·库克勃格合著.

• 246 30 |a Realities of public relations

• 246 31 |a 公共关系精要

• 250 __ |a 6th ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xii, 596 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列(英文版)

• 504 __ |a Includes bibliographical references and index.

• 534 __ |a Reprint. Originally published: |c Belmont, Ca. : Wadsworth Pub. Co., c1996.

• 650 _0 |a Public relations.

• 700 1_ |a Turk, Judy VanSlyke.

• 700 1_ |a Kruckeberg, Dean.

• 920 __ |a 222016 |z 2