机读格式显示(MARC)
- 000 00901cam a2200277 a 4500
- 008 700929s1970 njuab b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC |d SCT
- 050 00 |a HF5415.13 |b .S87 1970
- 100 1_ |a Staudt, Thomas A. |0 CAL n2005234282# |7 ba0yba0y
- 245 12 |a A managerial introduction to marketing / |c Thomas A. Staudt, Donald A. Taylor.
- 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1970.
- 300 __ |a xvi, 560 p. : |b ill., maps. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Industrial management.
- 650 _0 |a Marketing research.
- 700 1_ |a Taylor, Donald Arthur, |d 1923- |0 CAL n2005242619# |7 ba0yba0y