机读格式显示(MARC)
- 000 00887cam a2200265 a 4500
- 008 010806s2001 enka b 001 0 eng
- 040 __ |a UKM |c UKM |d CUV
- 099 __ |a CAL 022002226493
- 100 1_ |a Foss, Bryan. |0 CAL n2005077234# |7 ba0yba0y
- 245 10 |a Successful customer relationship marketing : |b new thinking, new strategies, new tools for getting closer to your customers / |c Bryan Foss & Merlin Stone.
- 260 __ |a London : |b Kogan Page, |c 2001.
- 300 __ |a xxii, 522 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Customer relations.
- 650 _0 |a Relationship marketing.
- 700 1_ |a Stone, Merlin, |d 1948- |0 CAL n2004360266# |7 ba0yba0y