机读格式显示(MARC)
- 000 00866cam a2200301 a 4500
- 008 830215s1982 enka 000 0 eng
- 020 __ |a 0860035166 (hbk.)
- 020 __ |a 0860036154 (pbk.)
- 040 __ |a DLC |c DLC |d DLC |d SCT
- 050 00 |a HF5415 |b .S8695 1982
- 099 __ |a CAL 022006077437
- 245 00 |a Strategy & marketing : |b a case approach / |c Kenneth Simmonds (editor).
- 246 3_ |a Strategy and marketing
- 260 __ |a Oxford [Oxfordshire] : |b Philip Allan, |c 1982.
- 300 __ |a xiii, 321 p. : |b ill. ; |c 30 cm.
- 650 _0 |a Marketing |x Case studies.
- 650 _0 |a Marketing |z Great Britain |x Case studies.
- 700 1_ |a Simmonds, Kenneth.