机读格式显示(MARC)
- 000 00831cam a2200277 a 4500
- 008 960603s1997 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .A455 1997
- 100 1_ |a Ames, B. Charles.
- 245 10 |a Market-driven management : |b creating profitable top-line growth / |c B. Charles Ames, James D. Hlavacek.
- 260 __ |a Chicago : |b Irwin, |c c1997.
- 300 __ |a xvii, 246 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Sales management.
- 700 1_ |a Hlavacek, James D.