机读格式显示(MARC)

• 000 00772cam a2200265 a 4500

• 001 0000374011

• 005 20190929145900.0

• 008 941019s1995 ilu b 001 0 eng

• 010 __ |a 94023760

• 020 __ |a 0844235164

• 035 __ |a (DLC) 94023760

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5826.5 |b .K38 1995

• 082 00 |a 659 |2 20

• 090 __ |a F713.81/E2

• 093 __ |a F713.81 |2 5

• 100 1_ |a Katz, Helen E.

• 245 14 |a The media handbook / |c Helen Katz.

• 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1995.

• 300 __ |a xiv, 163 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 158) and index.

• 650 _0 |a Advertising media planning.

• 650 _0 |a Mass media and business.

• 650 _0 |a Marketing channels.

• 920 __ |a 222016 |z 1