机读格式显示(MARC)

• 000 01541cam a2200301 a 4500

• 001 0000374416

• 003 CAL

• 005 20191009144100.0

• 008 911209s1992 nyua b 001 0 eng

• 010 __ |a 91046537 //r95

• 020 __ |a 0669276278

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.33.U6 |b N36 1992

• 082 00 |a 658.8/348 |2 20

• 090 __ |a F713.5/E181

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022003026634

• 100 1_ |a McNeal, James U. |0 CAL n2005165393# |7 ba0yba0y

• 245 10 |a Kids as customers : |b a handbook of marketing to children / |c James U. McNeal.

• 260 __ |a New York : |b Lexington Books ; |a Toronto : |b Maxwell Macmillan Canada ; |a New York : |b Maxwell Macmillan International, |c c1992.

• 300 __ |a xii, 258 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 505 0_ |a The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers.

• 650 _0 |a Young consumers |z United States

• 650 _0 |a Marketing research |z United States

• 920 __ |a 222016 |z 1

• 998 __ |a HLJU