机读格式显示(MARC)

• 000 00921cam a2200301 a 4500

• 001 0000178908

• 003 CAL

• 005 20090427143500.0

• 008 061127r20062006cc a b 001 0 eng d

• 020 __ |a 7301109830 (pbk.)

• 040 __ |a RUC |c RUC |d NMU |d SCT

• 041 0_ |a eng |b chi

• 090 __ |a F713.50/E9

• 093 __ |a F713.50 |2 4

• 095 __ |a 4910.122 |2 6

• 099 __ |a CAL 022006134595

• 100 1_ |a Kurtz, David L.

• 245 10 |a Principles of Marketing = |b 市场营销学 / |c David L. Kurtz, Louis E. Boone著.

• 246 31 |a 市场营销学

• 250 __ |a 第12版.

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a lii, 656, [48] p. : |b ill. ; |c 25 cm.

• 440 _0 |a 营销学精选教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson South-Western, c2006. |b 12th ed.

• 650 _0 |a Marketing.

• 700 1_ |a Boone, Louis E.

• 920 __ |a 222016 |z 2