机读格式显示(MARC)

• 000 00863pam a2200301 a 4500

• 001 0000374017

• 003 CAL

• 005 20190929151000.0

• 008 900530s1991 ilua b 00110 eng

• 010 __ |a 90040499

• 020 __ |a 0256087938

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.135 |b .C72 1991

• 082 00 |a 658.8/02 |2 20

• 090 __ |a F713.5/E92

• 093 __ |a F713.5

• 099 __ |a CAL 022000248082

• 100 1_ |a Cravens, David. W. |0 CAL n2004509008# |7 ba0yba0y

• 245 10 |a Strategic marketing / |c David W. Cravens.

• 250 __ |a 3rd ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1991.

• 300 __ |a xxvii, 833 p. : |b ill. ; |c 25 cm.

• 490 0_ |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Decision making.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 222016 |z 1

• 998 __ |a PUL