机读格式显示(MARC)
- 000 01520nam0 2200313 450
- 010 __ |a 978-7-80255-023-0 |d CNY39.50
- 099 __ |a CAL 012009015901
- 100 __ |a 20090225d2009 em y0chiy50 ea
- 200 1_ |a 提前思考下两步 |A ti qian si kao xia liang bu |e 大型广告公司向你隐瞒的营销实战秘诀 |d = Think two products ahead |e Secrets the big advertising agencies don't want you to know and how to use them for bigger profits |f (美) Ben Mack著 |g 屈云波, 朱迎紫译 |z eng
- 210 __ |a 北京 |c 企业管理出版社 |d 2009
- 215 __ |a 10, 254页 |c 图 |d 24cm
- 314 __ |a 责任者Mack规范汉译姓:麦克
- 330 __ |a 本书介绍了什么方法可以在创意中获得利润、如何在不向大型广告公司支付一分钱的情况下使用这些巨头惯用的手段和技巧等内容。
- 500 10 |a Think two products ahead : secrets the big advertising agenciess don't want you to know and how to use them for bigger profits |A think two products ahead : secrets the big advertising agenciess don't want you to know and how to use them for bigger profits |m Chinese
- 517 1_ |a 大型广告公司向你隐瞒的营销实战秘诀 |A da xing guang gao gong si xiang ni yin man de ying xiao shi zhan mi jue
- 606 0_ |a 广告 |A guang gao |x 市场营销学
- 701 _1 |a 麦克 |A mai ke |g (Mack, Ben) |4 著
- 702 _0 |a 屈云波 |A qu yun bo |4 译
- 702 _0 |a 朱迎紫 |A zhu ying zi |4 译
- 801 _0 |a CN |b GDUF |c 20090225
- 905 __ |a LJUZC |d F713.8/197