机读格式显示(MARC)

• 000 00876cam a2200277 a 4500

• 001 0000374127

• 005 20190930084600.0

• 008 730615s1973 ilua b 001 0 eng

• 010 __ |a 72092419 //r90

• 020 __ |a 0256002843

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .L3293

• 082 00 |a 380/.08 |2 21

• 090 __ |a F713.5/E116

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002024865

• 100 1_ |a Lazer, William |0 CAL n2004357699# |7 ba0yba0y

• 245 10 |a Social marketing : |b perspectives and viewpoints / |c William Lazer, Eugene J. Kelley.

• 260 __ |a Homewood, Ill., |b R.D. Irwin, |c 1973.

• 300 __ |a xiii, 505 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Social aspects.

• 650 _0 |a Social marketing.

• 700 1_ |a Kelley, Eugene J. |0 CAL n2005124440# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a ZSU