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  1. 西文图书1.Best face forward : why companies must improve their service interfaces with customers / F713.5/E162

    馆藏复本:1
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    Jeffrey F. Rayport, Bernard J. Jaworski.
    Harvard Business School Press, c2005.
    (0) 馆藏

  2. 西文图书2.Blown to bits : how the new economics of information transforms strategy / F49/E3

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    Philip Evans, Thomas S. Wurster.
    Harvard Business School Press, c2000.
    (0) 馆藏

  3. 西文图书3.Competitive intelligence for the competitive edge / F2/E2

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    Alan Dutka.
    NTC Business Books, c1999.
    (0) 馆藏

  4. 西文图书4.Hearing the voice of the market : competitive advantage through creative use of market information / F713.5/E178

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    Vincent P. Barabba and Gerald Zaltman.
    Harvard Business School Press, c1991.
    (0) 馆藏

  5. 西文图书5.No-nonsense marketing : 101 practical ways to win and keep customers / F713.56/E13

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    Victor H. Prushan.
    Wiley, c1997.
    (0) 馆藏

  6. 西文图书6.The discipline of market leaders : choose your customers, narrow your focus, dominate your market / F713.50/E80

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    Michael Treacy and Fred Wiersema.
    Addison-Wesley Pub. Co., c1995.
    (0) 馆藏

  7. 西文图书7.Differentiate or die : survival in our era of killer competition / F713.8/E27

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    Jack Trout with Steve Rivkin.
    Wiley, c2000.
    (0) 馆藏

  8. 西文图书8.Marketing strategy : a customer-driven approach / 2nd rev. and updated ed. F713.5/E61

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    Steven P. Schnaars.
    Free Press, 1998.
    (0) 馆藏

  9. 西文图书9.Big brands, big trouble : lessons learned the hard way / F760.5/E9

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    Jack Trout.
    Wiley, 2001.
    (0) 馆藏

  10. 西文图书10.The dream society : how the coming shift from information to imagination will transform your busi... F270/E39

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    Rolf Jensen.
    McGraw-Hill, c1999.
    (0) 馆藏

  11. 西文图书11.Competitor targeting : winning the battle for market and customer share / F713.51/E6

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    Ian H. Gordon.
    J. Wiley & Sons, c2002.
    (0) 馆藏

  12. 西文图书12.Understanding Michael Porter : the essential guide to competition and strategy / F272.1/E1

    馆藏复本:3
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    Joan Magretta.
     
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  13. 西文图书13.Competition in the health care sector : ten years later / R19/E2

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    edited by Warren Greenberg.
    Duke University Press, 1988.
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  14. 西文图书14.Hunter & Stripe and the soccer showdown / 1st ed. I712.85/E27

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    by Laura Malone Elliott ; illustrations by Lynn Munsinger.
    Katherine Tegen Books, c2005.
    (0) 馆藏

  15. 西文图书15.Rethinking America / F171.20/E5

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    Hedrick Smith.
    Random House, c1995.
    (0) 馆藏

  16. 西文图书16.The Convergence of international and domestic markets / F740.2-532/E1

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    edited by David B. Audretsch, Leo Sleuwaegen, Hideki Yamawaki.
    North-Holland, 1989.
    (0) 馆藏

  17. 西文图书17.Beyond the diamond / F740/E8:6

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    volume 6 editors, Alan M. Rugman, Julien Van den Broeck, Alain Verbeke
    JAI Press, c1992
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  18. 西文图书18.Agile competitors and virtual organizations : strategies for enriching the customer / C936/E23

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    Steven L. Goldman, Roger N. Nagel, Kenneth Preiss.
    Van Nostrand Reinhold, c1995.
    (0) 馆藏

  19. 西文图书19.Asian economic crisis : in search of higher competitiveness in global markets. F130.44/E1

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    Meeting on the Asian Economic Crisis : in Search of Higher Competitiveness in Global Markets
    Asian Productivity Organization, 1999.
    (0) 馆藏

  20. 西文图书20.The economics of imperfect competition / F03/E4

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    by Joan Robinson.
    Macmillan, 1933
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