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西文图书1.Concepting : creating successful brands in a communication-oriented era / F760.5/E30
馆藏复本:1
可借复本:1 Jan Rijkenberg.
World Advertising Research Center , 2001.
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西文图书2.Brands & advertising : how advertising effectiveness influences brand equity/ F713.56/E16
馆藏复本:1
可借复本:1 Giep Franzen.
Admap Publications, 1999.
(0) 馆藏

