-
西文图书1.Seeking customers / F713.5/E104
馆藏复本:1
可借复本:1 edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
Harvard Business School Pub., c1993.
(0) 馆藏 -
西文图书2.Keeping customers / F719/E12
馆藏复本:1
可借复本:1 edited, with an introduction by John J. Sviokla and Benson P. Shapiro.
Harvard Business School Press, c1993.
(0) 馆藏 -
西文图书3.Business marketing strategy : cases, concepts, and applications / F274/E4
馆藏复本:1
可借复本:1 V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. = 企业营销战略 : 案例、概念与应用 /
东北财经大学出版社, 1998.
(0) 馆藏 -
中文图书4.企业营销战略:案例、概念与应用 F274/8
馆藏复本:5
可借复本:5 (美) V.卡斯特利·兰根,本森·P.夏皮罗,小罗兰·T.莫里亚蒂著
东北财经大学出版社 2000
(0) 馆藏

