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Online Public Access Catalogue

题名/责任者:

Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II.

出版发行项:

Boston, Mass. : Harvard Business School Press, c2000.

ISBN:

1578512387 (alk. paper)

载体形态项:

xxv, 210 p. : ill. ; 24 cm.

丛编说明:

A Harvard business review book

丛编统一题名:

Harvard business review book series

附加个人名称:

Gilmore, James H., 1959-

附加个人名称:

Pine, B. Joseph.

论题主题:

Flexible manufacturing systems.

论题主题:

Product management.

论题主题:

Relationship marketing.

中图法分类号:

F713.5

一般附注:

Includes index.

豆瓣简介：