珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

出版发行项:

Chichester, West Sussex, Eng. ; New York : Wiley, c2004.

ISBN:

0470844248 (hc : alk. paper)

载体形态项:

x, 236 p. : ill. ; 26 cm.

变异题名:

Art and science of interpreting market research evidence

个人责任者:

Smith, D. V. L. (David Van Lloyd)

附加个人名称:

Fletcher, J. H.

论题主题:

Marketing research.

论题主题:

Qualitative research.

论题主题:

Statistics.

中图法分类号:

F713.52

书目附注:

Includes bibliographical references (p. [225]-228) and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html    

豆瓣简介：