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MARC状态:审校 文献类型:西文图书 浏览次数:58

题名/责任者:
New dimensions in marketing/quality-of-life research / edited by M. Joseph Sirgy and A. Coskun Samli.
出版发行项:
Westport, Conn. : Quorum Books, 1995.
ISBN:
0899308864 (hardcover : alk. paper)
载体形态项:
xxiv, 377 p. : ill. ; 24 cm.
附加个人名称:
Sirgy, M. Joseph.
附加个人名称:
Samli, A. Coskun.
论题主题:
Marketing research.
论题主题:
Quality of life-Research.
中图法分类号:
F713.52
书目附注:
Includes bibliographical references (p. [365]-369) and index.
内容附注:
1. Developing a Life Satisfaction Measure Based on Need Hierarchy Theory / M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn and Natasha Nagpal -- 2. Methodological Pitfalls and Solutions in Satisfaction Research / Edward Diener and Frank Fujita -- 3. Quality of Life, Technology, and Marketing: An Organizational Model / Millard F. Crask -- 4. Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective / Michael H. Morris, Donald L. Sexton and Pamela S. Lewis -- 5. The Changing Role of Distribution within the Marketing System: A Normative Model / A. Coskun Samli -- 6. Uplifts, Hassles, and Quality of Life in Older Workers / Sara Staats, Beth Colbert and Christie Partlo -- 7. Enhancing the Quality of Life During Widowhood: A Marketing Challenge / Linda J. Shea and Charles D. Schewe --
内容附注:
8. Supporting the Quality of Life of Single Parent Homeless Families: A Case Study / Marvin G. Cline -- 9. Toward Consumer Well-Being: Consumer Socialization Effects of Work Experience / Noriyuki Nakano, Maurice MacDonald and Robin Douthitt -- 10. Leisure Advertising: Media Portrayals of the Postmodern Homo Ludens / Teresa J. Domzal and Jerome B. Kernan -- 11. Communication and Public Perceptions of the Quality of Life / Leo W. Jeffres and Jean Dobos -- 12. Occupational Prestige and Bureaucratization Effects on the Spillover between Job Satisfaction and Life Satisfaction: Reconceptualization / David Efraty and M. Joseph Sirgy -- 13. Neighborhood Quality of Life: A Subjective Matter? / Robin Widgery -- 14. International Marketing Perspective of Quality of Life Issues in the Third World: A Focus on India's International Tourism Industry / Zafar U. Ahmed and Franklin B. Krohn -- 15. The Impact of Tourism Development on Quality of Life in Host Communities / Robert R. Nelson --
内容附注:
16. Cigarette Smoking and Societal Quality of Life / Thaddeus H. Spratlen -- 17. Past, Present, and Future: An Overview of Quality of Life Research in Marketing / M. Joseph Sirgy, H. Lee Meadow and A. Coskun Samli.
电子资源:
\201710195\022016072066\F001.jpg    \201710195\022016072066\F001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710195\022016072066&type=1    封面    
电子资源:
\201710195\022016072066\M001.jpg    \201710195\022016072066\M001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710195\022016072066&type=3    目次    
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