珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano

出版发行项:

New York : AMACOM, c1999

ISBN:

0814404596

ISBN:

9780814404591

载体形态项:

xvi, 256 p. : ill. ; 23 cm

个人责任者:

Delano, Frank

论题主题:

Advertising-Brand name products

中图法分类号:

F713.8

一般附注:

Includes index

内容附注:

I. In Pursuit of a Great Brand Name. 1. A Brand Name With No Boundaries. 2. The Current Process. 3. A New Understanding: The Brand Name as King. 4. Secrets to Naming Products and Companies. 5. The Seven Proven Principles. 6. A Proven Process -- II. Building a Great Brand Name into the Omnipowerful Brand: Lessons From American and European Companies. 7. The Making of "The Omnipowerful Brand" 8. Advertising That Builds the Brand. 9. The Next Dimension in Power Brand Marketing

摘要附注:

Mr. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Oldsmobile's Intrigue sports sedan, Nissan's Pathfinder sport utility vehicle, Pfizer's Zoloft antidepressant, GMC's Yukon utility truck, and Primerica financial services. In The Omnipowerful Brand, he reveals a wealth of specific tips, insider secrets, and lessons from behind the scenes - more ready-to-work information than any other naming or branding book ever produced

摘要附注:

Step by field-tested step, Mr. Delano guides you through the seven proven principles and his own breakthrough process for branding companies, products, services, or business ventures. You'll find practical guidelines for channeling your creativity in productive directions. You'll learn to capture the essence of a product and then name that essence in a powerful, compelling way. You'll be privy to the author's insight on how to avoid the "Misery Name" - and you'll discover crucial information on how to measure the appropriateness of the names you've developed and evaluate them for use and availability

豆瓣简介：