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题名/责任者:

Beyond mobile : people, communications and marketing in a mobilized world / by Mats Lindgren, J鑟rgen Jedbratt, Erika Svensson.

出版发行项:

Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.

ISBN:

0333985087

载体形态项:

xxiv, 262 p. : ill. ; 24 cm.

个人责任者:

Lindgren, Mats, 1959-

附加个人名称:

Jedbratt, J鑟rgen.

附加个人名称:

Svensson, Erika.

论题主题:

Cell phone systems-Marketing.

论题主题:

Mobile communication systems-Marketing.

中图法分类号:

TN929.5

书目附注:

Includes bibliographical references (p. 253-256) and index.

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2001057742.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/hol031/2001057742.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/hol031/2001057742.html    

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