MARC状态：审校 文献类型：西文图书 浏览次数：60
- 题名/责任者:
- Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.
- 出版发行项:
- Hoboken, N.J. : John Wiley & Sons, c2004.
- ISBN:
- 0471467618 (cloth)
- 载体形态项:
- xvi, 256 p. : ill. ; 24 cm.
- 个人责任者:
- Zabin, Jeff.
- 附加个人名称:
- Brebach, Gresh.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. 237-241) and index.
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