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Online Public Access Catalogue

题名/责任者:

Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

版本说明:

4th ed.

出版发行项:

Oxford ; Boston : Butterworth-Heinemann, 1999.

ISBN:

0750641169

载体形态项:

xviii, 578 p. : ill. ; 25 cm.

丛编说明:

The Chartered Institute of Marketing/Butterworth-Heinemann marketing series

丛编统一题名:

Marketing series (London, England). Professional development.

个人责任者:

Mcdonald, Malcolm, 1938-

附加团体名称:

Institute of Marketing.

论题主题:

Marketing-Management.

论题主题:

Marketing-Planning.

论题主题:

Marketing.

中图法分类号:

F713.52

一般附注:

"Published in association with the Chartered Institute of Marketing."

一般附注:

Includes index.

豆瓣简介：