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Online Public Access Catalogue

题名/责任者:

Smart start-ups : how entrepreneurs and corporations can profit by starting online communities / David Silver.

出版发行项:

Hoboken, N.J. : John Wiley & Sons, c2007.

ISBN:

9780470107423 (cloth)

ISBN:

0470107421 (hbk.)

载体形态项:

xx, 252 p. : ill. ; 24 cm.

个人责任者:

Silver, A. David (Aaron David), 1941-

论题主题:

New business enterprises-Management.

论题主题:

Entrepreneurship.

论题主题:

Electronic villages (Computer networks)

论题主题:

Telematics.

中图法分类号:

F279.712

书目附注:

Includes bibliographical references (p. 239-244) and index.

内容附注:

Introduction -- Collaborative participation -- Transfer of control -- The function of cooperation -- Appear to lack money -- Rules for creating successful business models -- Raising capital -- How to launch a new product -- Foreign exchange market -- The metaverse arbitration association -- Rent a judge -- Publishing and convention management -- Taking back the automobile market -- Mission statement rewriting -- Mocketeering -- Launching a new hotel chain through an online community -- Medical research -- Life insurance -- Replacing advertising with reputation management -- Community for ardent fans of college sports -- A community of art dealers -- A group travel community -- Partnering with giant corporations -- MyThirdPlace.com -- IllegitimatiNonCarborundum.com -- Reputation management -- The association of mobile and online communities.

电子资源:

Table of contents only    Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036833.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006036833-b.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006036833-d.html    

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