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题名/责任者:

Marketing stripped bare : an insider's guide to the secret rules / Patrick Forsyth.

出版发行项:

London ; Sterling, VA : Kogan Page, 2003.

ISBN:

0749439971 (pbk.)

载体形态项:

xvi, 156 p. ; 24 cm.

个人责任者:

Forsyth, Patrick.

论题主题:

Marketing.

中图法分类号:

F713.50

内容附注:

Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer?

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/fy038/2003002585.html    

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