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题名/责任者:

Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

版本说明:

2nd ed.

出版发行项:

Boston, Mass. : Irwin/McGraw-Hill, c1998.

ISBN:

0256218978 (alk. paper)

载体形态项:

xxxvi, 615 p. : ill. (some col.), col. maps ; 29 cm.

变异题名:

Marketing principles and perspectives

丛编题名:

Irwin/McGraw-Hill series in marketing

个人责任者:

Bearden, William O., 1945-

附加个人名称:

Ingram, Thomas N.

附加个人名称:

LaForge, Raymond W.

论题主题:

Marketing-United States.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (p. 573-589) and indexes.

豆瓣简介：