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Online Public Access Catalogue

题名/责任者:

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

8th ed.

出版发行项:

Boston : Irwin/McGraw-Hill, c2000.

ISBN:

0072894822 (alk. paper)

ISBN:

0071179089 (international ed.)

载体形态项:

xxvii, 592, 27, 10 p. : ill. (some col.), col. maps. ; 28 cm.

丛编说明:

The Irwin/McGraw-Hill series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome, 1928-

论题主题:

Marketing.

中图法分类号:

F713.5

一般附注:

Includes indexes.

豆瓣简介：